Art direction/Execution

Campaign #zeroplastiku for eXc mobile


Objective: To create awareness about the harmful effects of plastic on the environment and encourage people to reduce their usage of plastic by promoting alternative packaging.

Target audience: The target audience for this campaign is environmentally conscious individuals aged 18-40 who are willing to make small changes in their lifestyle to help the planet.

Key message: Plastic is harming our environment and we need to take action to reduce its usage. #zeroplastiku promotes sustainable alternatives that help us reduce our plastic consumption.

Tone and style: The tone of the campaign should be positive, encouraging, and empowering. The style should be cinematic, visually appealing, and use a combination of nature footages to create a cohesive content.

Channels: The campaign will primarily be executed on social media platforms, including Instagram and Facebook.

Key visuals: The key visuals for the campaign should showcase the harmful effects of plastic pollution on the environment, as well as the sustainable alternatives that can be used to reduce plastic usage. These visuals should be visually appealing and shareable on social media platforms.

Call to action: The call to action for the campaign will be to encourage people to take small steps towards reducing their plastic consumption, such as choosing products that packaging is eco friendly by both producers and consumers..


eXc mobile Polska Sp. z o.o.

  • Strategy
  • Art Direction
  • Copywrighting
  • Storyboarding
  • Production
  • Postproduction
  • Campaign execution

Overall, the #zeroplastiku visual campaign has the potential to create a powerful impact on the environment and inspire companies and customers to take action towards a sustainable future.