Art direction/Graphic design
Campaign "Dziewczyno nadajesz się do IT" for AVIVA
BRIEF
Campaign Title: “Dziewczyno, nadajesz się do IT” (Translation: “Girl, you’re cut out for IT”)
Campaign Goal: To encourage and motivate more females to consider pursuing careers in IT at AVIVA, and to showcase the company’s commitment to diversity, equity, and inclusion.
Target Audience: The target audience for this campaign is females of all ages, from students to mid-career professionals, who have an interest in technology and are looking for career opportunities in a diverse and inclusive workplace.
Campaign Strategy: The campaign will leverage various platforms, including AVIVA’s website, social media, targeted advertising, and events, to reach and engage with the target audience. The campaign will showcase inspiring stories of women who have achieved success in IT at AVIVA, highlighting their experiences and contributions. It will also provide resources, tools, and mentorship opportunities to help females who are interested in pursuing a career in IT at AVIVA.
Key Messages:
- AVIVA is committed to creating a diverse and inclusive workplace that empowers women to succeed in IT.
- Women have the skills and talent to succeed in IT at AVIVA and make a significant impact in the industry.
- Breaking down gender stereotypes in IT will benefit both women and the industry as a whole.
- AVIVA offers exciting opportunities for career growth and development in IT.
Call to Action: Join the campaign and explore the opportunities available in IT at AVIVA. Share your story and inspire others to pursue a career in technology.
Client
AVIVA Polska
Work
- Art direction
- Graphic design
OVERALL
Take advantage of the resources and mentorship opportunities available through the campaign. Together, we can break down gender stereotypes and make the IT industry more inclusive and diverse at AVIVA.
